Jaguar began as a simple motorcycle sidecar company in 1922, Swallow Sidecar Company, the collective brainchild of Billy Lyons and William Walmsley and shifted to developing passenger vehicle bodies under the name SS Cars limited. 1935 marked the first appearance of the Jaguar on the eoad, with the SS Jaguar 2 1/2-litre sports saloon becoming available. Retaining the title of SS Cars was a reminder of their roots in the sidecar business, until 1945 when it became evident that the letters bore a stark resemblance to the labels of WWII Nazi Troops.
Prior the logical name change, the company produced a string of luxury saloon cars that received both praise and criticism. Many criticized the performance of the cars, claiming they were simply glamorous shells, with nothing particularly special under the hood. It was this sharp critique that spurred a shift in the company’s focus towards sheer performance. Aiming their efforts at superior engine development, whilst maintaining the luxury and style of their original brand, contributed to the international icon that Jaguar is today.
The launch of the XK120 in 1948 ushered in a new era for the company and marked Jaguar as a competitor in the exciting world of motorsport racing. Much to the surprise of the automotive industry, the sleek, stylish design of the XK120 was accompanied by impressive performance specifications. The 3.4-liter engine was capable of reaching top speeds of over 125 mph, delivering 180 horsepower and accelerating from 0 to 60 mph in less than 5 seconds.
Moving in the future of automobile development, Jaguar aims to maintain the same superb commitment to luxurious beauty and powerful performance whilst simultaneously working towards a greater level of sustainability within their research, development, and manufacturing processes. With a focus on constant improvement and mindfulness of their social, environmental, and economic responsibilities as a top-tier automobile manufacturer, Jaguar is an iconic and leading company that spurs excitement for future advances in motoring technology.